Resume

Bachelor of Entertainment Industries, Minoring in Tourism and Events Marketing.
Queensland University of Technology | Class of 2017
Dean's List of Excellent Academic Performance | Semester 1, 2017

 
 

Marketing Manager
Vast Yonder | January 2018 - Current

  • Marketing Manager across all creative projects produced by Vast Yonder - including Brisbane Street Art Festival, Scribble Slam (monthly event), QUBE Effect, Australian Virtual Reality Film Festival and Jungle Love Festival.
  • Coordinating roles and tasks between a variety of Marketing Assistants (one per project) and tracking progress/quality levels.
  • Developing marketing strategies and the associated plans for execution.
  • Liaising with the Marketing Assistant for each project to plan, schedule, implement, monitor and report on all social media channels- over 5 different accounts per platform, can be expected to coordinate up to three accounts across all channels at any point in time while prepping marketing plans for the upcoming projects.
  • Monitoring and reporting on insights for each projects' website.
  • Organising poster printing and distribution management.
  • Developing mock up pitch decks for new projects.
  • Providing direct support to the Project Manager and Director of Vast Yonder.
  • Overseeing the planning an execution of all marketing activities.  This includes working with various departments, external companies and performers. 
  • Maintaining and updating the various project websites- all hosted under Wordpress using various internal builders.

www.vastyonder.com

Facebook Business Manager
Google Sheets (I'm a BIG fan)
Google Analytics
Hootsuite
InDesign
Wordpress
Mailchimp
Eventbrite (inc. Reporting)

 

Digital Marketing and Graphic Design
Beyond Billables | October 2017 - Current

  • Development of all in-house design collateral for the purposes of pitching to potential partners and engaging potential clients via digital marketing.
  • Maintenance of the weekly blog and website.
  • Continual development and reporting on the digital marketing strategy.  Implementing new strategies based off trend reporting in our data- email marketing techniques, Facebook Ad structures and copywriting, etc.
  • Development of Facebook, Instagram and Audience Network Adverts including copywriting, content creation, and execution.
  • Providing direct support to the Beyond Billables Directors.
  • Creation of landing pages using both WordPress and Kajabi.
  • Taking a major role in the overall layout, design, copywriting, and build out of the new website.
  • Planning of all the Beyond Billables events and maintenance of our yearly event calendar.

Facebook Adverts Manager
Wordpress
Hootsuite
InDesign

Google Analytics
Active Campaign

Hubspot

 

Director & Co-founder
RADAR Entertainment | April 2017 - May 2018

RADAR Entertainment is an independently run music business focusing on propelling emerging musicians further into the local music scene through creative marketing campaigns and artist management. We aim to develop creative concepts that translate across digital and physical mediums to engage both the public and musicians alike.  

My role includes:

  • Day-to-day business maintenance.
  • Venue and artist liaison for all event bookings.
  • Curating lineups including music and visual aspects.
  • Social media strategy, content creation, management, and monitoring.
  • Hiring and liaising with all creatives- musicians, photographers, graphic designers.
  • General artist management responsibilities- maintaining contact with venues/bookers, taking stock of potential opportunities, booking management, ensuring press and tech kits are complete and up to date, etc.

Facebook Business Manager
Facebook Adverts Manager
InDesign

 

Marketing and Media Manager
Jungle Love Festival | Contract: June 2017 - December 2017

  • Poster printing and distribution management. 
  • Developing a secondary print campaign focusing on brand awareness.
  • Planning, scheduling, implementing, and monitoring social media channels.
  • Developing a long-term marketing plan for the festival.
  • Designing concepts for branding elements of the social media channels and liaising with the graphic design team to bring these ideas to life.
  • Providing direct support to the Event Coordinator, and Producers.  
  • Managing 30 pre-festival poster distribution volunteers.
  • Overseeing post-festival reporting for the Marketing department.

Highlight!  Social media following on Facebook exceeded projections based on previous years growth and further maintained steady growth.

Facebook Business Manager
Facebook Adverts Manager
Google Sheets (and lots of them!)
Google Analytics
Eventbrite (inc. Reporting)
Hootsuite
InDesign

Image by Thomas Oliver

Thomas Oliver - Jungle Love - Friday-4.jpg
 
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Project Manager
Australian Virtual Reality Film Festival | March 2017 - August 2017

  • Development and maintenance of the AVRFF website.
  • Assisted the marketing team in the creation of a marketing strategy.
  • Coordination of various project elements to create a cohesive final event.
  • Management and tracking of various project tasks.
  • Primary graphic designer excluding the initial logo from which the branding concept was built around.

Highlight!  AVRFF sold out all viewing sessions.  A large feat for the inaugural year.

brisfest

Resources Intern
Brisbane Festival | August 2017 - September 2017

  • Providing support to the Logistics team.
  • Creating welcome packages for all artists.
  • Preparing supplies to be delivered to the event site.
  • Assisting with deliveries to and from suppliers and the event site.

 

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Marketing Intern
BarrLipp Productions | July 2017 - September 2017

  • The development of detailed marketing plans for BarrLipp and individual feature films.
  • Conceptualisation of potential event activations and brand sponsorships and development of subsequent proposals.
  • Writing copy for digital advertising, website updates, and any required areas.
 
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theyoungart
BTF

Staffing HQ Reception
Splendour In The Grass | July 2017

  • The face of Staffing HQ.
  • Managed registration of all staff members within the department. 
  • Maintained and processed daily shift logs, including confirming for payroll.
  • Fielded radio calls. 
  • Answered any questions from staff, particularly regarding their individual roles.
  • Kept everyone happy and energetic throughout the week!
  • Handled catering orders.

HR Manager
Seretones Music Festival | March - June 2017

As part of a final year university unit 55 students collaborated to create a music festival in under 10 weeks. The role of HR Manager was crucial in this high stress environment. 

  • Dealt with internal conflict. 
  • Handled reports of underperforming team members and reorganised teams to assist those that required support.
  • Hosted weekly meetings with the whole project team. 
  • Devised a meeting schedule that considered scheduling clashes and teams with large issues on hand. 
  • Managed a team of three other HR members. 
  • Devised and implemented activities to increase team morale.

Social Media Intern
BURN THE FLOOR LIMITED | Tokyo, Japan | March - April 2016

This position involved interning with Harley Medcalf's theatrical dance production Burn the Floor for their Japan tour. 

  • Engaged in discussions with management and cast regarding the current social media strategy and made strategic recommendations.
  • Developed social media strategies and the relevant documents for implementation.
  • Compiled reports and strategy documents on the Burn The Floor production and marketing practices.
  • Liaised with affiliate companies. 
 
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Travello

Music Department Volunteer
4ZZZFM | March - April 2017

  • Processed all new music submissions into the online database and digital storage.
  • Wrote short reviews of newly submitted tracks.
  • Spoke in pre-recorded advertising shorts.

 

Marketing Intern
McGrath Media & Marketing | May - September 2016

  • Developed researched, strategic graphic design collateral for various clients using Word, InDesign and Illustrator.
  • Developed event concepts. 
  • Attended client meetings with the purpose of learning and assisting with design documents.
  • Liaised with clients on various graphic design projects.

Highlight! Through this position I displayed a good eye and technical knowledge for design and was offered the opportunity to design a website for a client. 

Social Media Marketing Intern
Travello App | April - June 2016

The marketing activities undertaken while completing this internship were primarily based around a company re-brand.

  • Developed a new marketing strategy.
  • Implemented social media marketing campaigns.
  • Managed company social media accounts. 
  • Planned and executed strategic events.
  • Created native advertisements for various social media platforms with a purpose to increase app downloads.
  • Created original brand content to build a coherent brand story.

Highlight! A strong increase in social media engagement was reported following these activities.

 

Producer of Inferno
QUT Sport Ball | December 2014 - October 2015

  • Developed the creative concept.
  • Developed a SMM campaign.
  • Sourced local Brisbane talent for graphic design and entertainment.
  • Coordinated volunteers.
  • Developed a database of all event information.
  • Oversaw a $28, 000 budget.
  • Liaised with stakeholders to maintain positive relationships.
  • Oversaw the procurement of catering, audiovisual, security and rental needs.
  • Coordinated the activities of all personnel, contractors and vendors.
  • Created funding applications and maintained relationships with successful funding bodies.
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QUT Ball of the Year

As awarded by the QUT Guild.