Carlia Fuller
Creative Marketing & Project Management

Projects

Have a read up on some of my recent projects!

Jungle Love Music & Arts Festival - 2018

For this years Jungle Love Festival I developed a pull based marketing strategy that is focused on delivering on quality content and experiences that generate interest and engagement. So far this strategy has proven successful with two major campaigns rolling out - the launch of Jungle Love 2018 and (my favourite campaign I've built!) National Friendship Day. These strategic campaigns have been integral to tripling the amount of ticket sales completed in the same time period previously.

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Brisbane Street Art Festival - 2018

For the 2018 edition of the Brisbane Street Art Festival I developed an inbound marketing plan that succeeded in measuring and increasing the growth of the festival and wider brand awareness within the local and national street art scene and general public communities. This was done through utilising trending content mediums and platforms to draw attention to the festival and divert traffic to the BSAF website and encourage email subscriptions. 

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The Suburban Series x RADAR Entertainment

RADAR Entertainment was invited to jump on board as a key partner for The Suburban Series after Volume 1 of the event.  Yeah, we accepted!

As the primary marketing partner we took on the role of building a marketing strategy for Volume 2 that would propel the event ticket sales forward to achieve the same results as Volume 1 in a reduced amount of time. 

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