For this years Jungle Love Festival I developed a pull based marketing strategy that is focused on delivering on quality content and experiences that generate interest and engagement. So far this strategy has proven successful with two major campaigns rolling out - the launch of Jungle Love 2018 and (my favourite campaign I've built!) National Friendship Day. These strategic campaigns have been integral to tripling the amount of ticket sales completed in the same time period previously.Read More
For the 2018 edition of the Brisbane Street Art Festival I developed an inbound marketing plan that succeeded in measuring and increasing the growth of the festival and wider brand awareness within the local and national street art scene and general public communities. This was done through utilising trending content mediums and platforms to draw attention to the festival and divert traffic to the BSAF website and encourage email subscriptions.Read More
My role as the Marketing & Media Manager for Jungle Love Festival in 2017 focused primarily on digital marketing activities constructed to achieve two goals - growth in ticket sales from 2016 and increased brand engagement across a larger share of the target market.Read More
Our first goal was to create a visual identity and creative marketing campaign to launch Tiarne's debut EP, 'BLOOM'. Together we developed the general concept and visual style for all of the EP and marketing collateral and then worked closely with photographer, Phoebe J Kelly, to execute it.Read More
RADAR Entertainment was invited to jump on board as a key partner for The Suburban Series after Volume 1 of the event. Yeah, we accepted!
As the primary marketing partner we took on the role of building a marketing strategy for Volume 2 that would propel the event ticket sales forward to achieve the same results as Volume 1 in a reduced amount of time.Read More
In June 2017 I co-founded RADAR Entertainment - an independently run music business focused on propelling emerging musicians further into the local music scene through artist management and creative marketing campaigns.Read More